Designed a prototype MVP for an obsolete educational video game
Role
Product Designer
Team
3 Product Designers, 1 Research Expert
Time
7 months
Deliverables
High fidelity prototype, Competitor analysis, Literature review, Feedback artifacts
About Cool School
Cool School was a popular conflict resolution PC game for kids in the 2000s, which died with flash games.
My goal was to recreate the classic game from scratch for my client as a prototype for the modern audience of kids, so he could present it to the Federal Department of Education and get the game remake project approved.
The Problem
The original game followed a linear plot, where solving conflicts would give you a trophy, and the game would end on collecting all of them. This limited the game's replay value.
The linear gameplay allowed for limited exploration and interactions
Kids now are more comfortable with tablets and phones than PCs
Diversity and inclusion are more important now than 20 years ago
User Research
We decided to collaborate on-site with the UMD KidsTeam - a research group of kids, to gather qualitative data, test our prototype iterations and get new ideas for the game.
Contextual Inquiry
We observed the kids playing from a distance, noting their comments and reactions, and helping where needed.
Likes, Dislikes, Design Ideas Session
At the end of playtime, we would ask them what they liked and disliked, and how would they improve the game.
Layered Elaboration
We asked them to draw on printouts of game screens, letting them draw on top of each other's ideas.
Key Observations
Importance of Identity
Kids associated the game avatar with their own identity
Freedom to Explore
They wished to be as free in the game as a virtual world
Immersive Experience
The game didn't feel relatable or engaging enough
Solution 1: Character Customization
To give them a stronger sense of identity, I designed a feature that let players create their own character.
I added more personalization through apparel shops and their interactions with different characters.
1st Design Sprint
Final Design Sprint
Solution 2: Open World Experience
To make players feel more free in the game, I redesigned the game as an open world.
This would allow the kids to roam, explore, and find conflicts to resolve on their own, also finding many interactions along the way.
1st Design Sprint
Final Design Sprint
Solution 3: More interactions and relatable plots
I added quests, rewards, secrets and several in game interactions with characters and objects around the school to make the game more immersive.
Based on our research, and with the help of the client, I also updated the original plots to be more relatable and inclusive to modern kids.
1st Design Sprint
Final Design Sprint
Reflection
I learned the importance of adapting design sprints to our constraints for success during this project. We adjusted roles, timelines, and workflow in each sprint to address previous challenges and optimize for current goals.
What's Next?
I believe that allowing teachers to incorporate personalized conflict scenarios can further enhance the game's immersion and effectiveness for a more engaging learning experience.
Also, the game has great potential for a multiplayer mode. Observing fellow players' experiences can increase engagement and attract more players, fostering motivation to explore and interact within the game.
